If You're Tired of Blending In and Your
Ready to Stand Out in the Salon Industry,
Are you a salon owner feeling the weight of uncertain times?
You're not alone. Many salon owners worry about the economy, retaining clients, and transitioning to cleaner, sustainable practices.
Walk Away Knowing EXACTLY how to elevate your salon to holistic practices, and Create a holistic ecosystem that attracts your ideal clients
Build a Clean, Sustainable Beauty Business Without Sacrificing Your Profits
A free, self-paced course for salon owners and beauty professionals who want to transition to clean, conscious practices with a real plan.
SOUND FAMILIAR?
You care about clean beauty. You know the products in your backbar aren't great.
You've thought about making changes a hundred times.
But every time you try to figure it out, you hit a wall.
You Google ingredients and get overwhelmed by conflicting information.
You look at clean product lines and wonder if you can afford them.
You worry your clients won't understand the change.
You don't know where to start, what to swap first, or how to talk about it without sounding preachy.
So you keep doing what you've always done.
And that gap between what you believe and what you practice gets a little wider every day.
You are not lazy. You are not behind. You just need a clear path forward.
That is exactly what this course gives you.
INTRODUCING
THE CLEAN BEAUTY BLUEPRINT
A free, comprehensive course that gives you the knowledge, tools, and confidence to start building a clean, sustainable, and holistic salon on your own terms, at your own pace.
The Clean Beauty Blueprint was originally designed as a $997 program. I made the decision to offer it for free because I believe every beauty professional deserves access to this information, regardless of budget.
This is not a watered-down freebie. It's the real thing. Four full modules, video lessons, workbook activities, and a 90-day action plan. Everything you need to go from confused and overwhelmed to clear, confident, and taking action.
WHAT YOU WALK AWAY WITH
✔ A clear understanding of what clean beauty actually means (and what it doesn't)
✔ The ability to read ingredient labels and spot greenwashing instantly
✔ A product swap strategy that does not break the bank
✔ Pricing confidence so clean products grow your revenue, not shrink it
✔ Your own sustainability starter framework
✔ A defined brand identity rooted in your values
✔ A service menu that reflects who you are becoming
✔ A 90-day roadmap to start making real changes
✔ Scripts for talking to clients about your clean beauty choices
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
FOUR MODULES. ONE CLEAR PATH
Module 1. See The Possibilities
Understand the real differences between clean, green, sustainable, and holistic beauty. Explore what these principles look like inside a real salon. Start seeing your business through a new lens.
Module 2. Go Beyond The Label
Learn which ingredients to trust and which to avoid. Understand certifications that actually mean something. Spot greenwashing before it fools you. Build a product swap strategy and pricing plan that protects your profits. Create your sustainability starter framework.
Module 3. Build Your Brand With Intention
Define your core values and what you stand for. Discover your clean beauty brand archetype. Map a service menu that reflects your mission. Explore holistic touches that make your salon unforgettable.
Module 3. Lead With Clarity And Confidence
Rewrite the outdated industry beliefs holding you back. Build your 90-day roadmap for real change. Learn how to talk to clients about clean beauty without preaching. Graduate with a plan and the confidence to follow it.
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
THE HSA IMPACT FLOW
At the heart of everything I teach is my signature framework, the HSA Impact Flow,
a proven method based on the 8 Stages for Building a Clean, Conscious, Profitable Salon that guide beauty professionals from curiosity to confident leadership.
This flow isn’t just theory, it’s the foundation behind every course, workshop, and private coaching session I offer.
Whether you’re working independently or leading a team, the 8 A’s walk you step by step through the real shifts that create lasting success.
No matter where you're starting, you're never stuck guessing the next step.
It’s time to build a salon that reflects who you are and where you're going.
This is for you if:
You are a salon owner, suite renter, or beauty professional with decision-making power over the products and services in your space.
You have been curious about clean beauty but don't know where to start.
You care about your health, your clients' health, and the planet but feel stuck between values and profits.
You want a clear, step-by-step plan, not just inspiration.
You are willing to go through a self-paced course and do the workbook activities.
This might not be the right fit if:
You are looking for someone to do the work for you (this is education, not done-for-you services)
You are not in the beauty industry
You are looking for a quick fix or a list of products to buy without understanding why
The HSA Pathway & Ways to Work With Me
The Clean Beauty Blueprint
A 90-day course to help you build a clean and sustainable beauty business.
This is your foundation for creating a salon that aligns with your values and supports your growth. Whether you're an independent stylist or part of a team, you’ll get the tools, clarity, and confidence to make clean, conscious choices that actually work for your business.
By the end of the course, you’ll have a clear understanding of what clean beauty really means, how to spot greenwashing, choose products that align with your values, and begin building a salon environment that feels aligned, intentional, and sustainable from the inside out.
The Conscious Leader
A 6-month program to grow a values-driven, system-supported salon that leads with purpose.
Designed for salon owners, team leaders, and solo-preneurs who already have a clean beauty foundation and are ready to lead with more clarity, intention, and impact. This is your next step toward sustainable leadership that supports both your mission and your bottom line.
By the end of this program, you’ll have a clear direction for your business, a team that’s aligned with your vision, and systems that support real growth without burning you out. You’ll step into your leadership role with confidence, attract clients who care about your values, and build a salon culture that inspires lasting success.
1:1 Consulting
Personalized support for salon owners ready to go deeper, get unstuck, and create aligned momentum.
Sometimes, you need more than a course. Get 1:1 coaching for salon owners and clean beauty professionals who are ready to move with clarity, confidence, and strategy.
Whether you're navigating a transition, hitting a plateau, or craving aligned growth, this is your space to get hands-on support tailored to your specific goals.
Together, you’ll work through mindset shifts, sustainability strategies, and business systems designed just for you.
This is deep, holistic business mentorship for salon professionals who are serious about evolving with intention.
Team Education & In-Salon Training
In-salon education to align, empower, and elevate.
If you're ready to lead lasting change from the inside out, this immersive experience brings the Holistic Salon Academy’s signature framework directly to your team. Through engaging workshops rooted in the 8 A’s of the HSA Impact Flow, your staff will learn how to embody clean beauty principles and become active participants in your salon’s mission.
Whether you're transitioning to more sustainable practices, building team alignment, or reshaping your leadership culture, this experience meets your team where they are and helps everyone rise together. Your staff will leave empowered, aligned, and ready to support a clean, conscious, and profitable salon environment.
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
MEET YOUR GUIDE
Hi, I'm Jacquelyn Rodriguez, and I've been exactly where you are.
I am a salon owner, clean beauty educator, and the founder of the Holistic Salon Academy. I spent years figuring out how to transition my own salon to clean, sustainable, holistic practices without losing clients or going broke. It was messy. It was confusing. And I didn't have anyone to guide me.
That's why I created the Clean Beauty Blueprint. So you don't have to figure it out alone.
Everything in this course comes from real experience, real mistakes, and real results. I've helped salon owners across the country make this shift with confidence, and I'm here to help you do the same.
This course was originally $997. I made it free because I believe this information should be accessible to every beauty professional who is ready for it. No gatekeeping. Just real education and a real plan.
What Students Are Saying
"I tripled my business revenues in one year and outgrew to two locations after working with Jacquelyn for six months. It was easy to expand my revenue streams, and now I can enjoy the life I am creating."
- Rebekah
"The minute I started the course, I got busier. It was so amazing watching the shifts that were happening, not just in my career and within the salon, but on a personal level. These teachings are definitely nothing like I have ever been taught before."
- Samantha
"It has given me a lot more confidence of where I am at in my business and where I want to go. I would definitely recommend it if you are looking to go the extra mile."
- Hannah
Get Your Free Clean Beauty Blueprint
Enter your name and email below and get instant access to all four modules, every workbook activity, and your 90-day action plan.
No credit card required. No catch. Just a real course built to help you take your first step.
Common Questions
Q: Is this really free?
Yes. The Clean Beauty Blueprint was originally a $997 course. I decided to offer it for free because I believe every beauty professional deserves access to clean beauty education regardless of budget. There is no credit card required, no trial period, and no hidden upsell inside the course. It is the full program.
Q: How long do I have to complete it?
You have lifetime access. The course is self-paced, so you can go through it in a weekend or take a few weeks. Most students finish in two to four weeks when they complete a few lessons per week.
Q: Do I need to be a salon owner?
This course is designed for beauty professionals who have some level of decision-making power over the products and services they use. That includes salon owners, suite renters, independent stylists, and beauty professionals in leadership roles. If you are behind a chair and care about what you are putting on your clients, this is for you.
Q: What if I have already started transitioning to clean beauty?
Perfect. This course will fill in the gaps, give you a framework for what you are already doing, and help you do it more strategically. Most students find that even if they have started the journey, the Blueprint gives them clarity and confidence they were missing.
Q: Is there a next step after the Blueprint?
Yes. Once you complete the Blueprint, you will learn about The Conscious Leader, a 12-month program for salon owners who are ready to build full systems, lead their team, and scale with intention. But the Blueprint stands completely on its own. You will walk away with real, actionable tools whether or not you ever take another course.
YOUR SALON TRANSFORMATION STARTS WITH ONE STEP
You do not need to have it all figured out. You do not need a perfect plan.
You just need to start.
The Clean Beauty Blueprint gives you everything you need to take that first step with clarity and confidence.
Four modules. Real education. A real plan. Completely free.
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
You don’t need a perfect plan, you just need the right starting point.
Choose the path that aligns with your current vision and goals, and let’s build your clean beauty business from the inside out!
WHAT STUDENTS ARE SAYING
Now I offer holistic practices within my hairdressing and hair ceremonies, and I was really struggling. I was on my own, I didn't have any staff, any team, and any hairdressers that had also done what I was doing, I didn't really have any mentors to learn from until I found Jacquelyn, which made me feel so supported. The minute I started the course, I got busier. So it was so amazing watching the shifts that was happening, not just in my career and within the salon, but on a personal level. I got to understand my values on a deeper level and implement that change within my business and have stronger awareness around that. Now, these teachings are definitely nothing like I've ever been taught before, very future thinking, and I've been loving listening to my mind matrix and reprogramming my subconscious, which has transformed my life, not just my salon, and then also my clients' lives. So I would recommend anyone that's thinking about joining to just come on and join. It's so transformational. It's definitely like nothing else I've ever experienced, and the support has just been so ongoing and so beautiful and powerful.
- Samantha
"While there is a lot about holistic and sustainability practices, while I am not currently in a salon, it has helped me as a freelance artist, being able to look at different products and what I'm looking for as I still do bridal and some freelance stuff on the side. But it has helped me a lot in a leadership position. It has a lot of really great tools to help keep you organized and stay true to your mission and what you are currently working on in your mission, as well as helping learn and unlearn maybe some bad habits that I have, or just have kind of kept with the last four years of being in a more leadership and upper management position. So I'm really thankful for that, and it has given me a lot more confidence of where I'm at in my business and where I want to go. So if you are thinking about joining the Holistic Salon Academy, I would definitely recommend it, especially if you are looking to go the extra mile in your business, as well as being in a more, growing in a more holistic and sustainable experience."
- Hannah
So, as a business owner, number one, hiring one is extremely important and working with one, but more importantly, finding one that's truly aligned with your values and your goals is extremely important in the beauty industry. That's a whole different kind of kit and caboodle, so being able to work with Jacquelyn, someone who knows the ropes, who can give clear guidance and clarity in the holistic world, for so many things that I wasn't ready for yet, and really switching to sustainability and showing me how to do that clearly, was a game changer. So being able to be productive and feel fully supported and having the guidance was a complete win-win. So I highly recommend her. I tripled my business revenues in one year and outgrew to locations after working with Jacquelyn for six months. It was easy to expand my revenue streams, and now I can enjoy the life I'm creating."
- Rebekah
Your Journey Towards Holistic Success
Begins Here
In the world of salon ownership, knowing your identity is the key to success. Every thought leader in the beauty industry understands this fundamental truth. They have a clear, specific, and simple message that resonates with their audience. They have "niched down" into a specialized area of expertise that sets them apart.
So, the real question is:
Is it just a coincidence that all successful salon owners share this trait?
NO! It's about knowing your specific niche, communicating it effectively, and becoming the expert you aspire to be.
Because if you're like most salon owners today, the biggest obstacle holding your business back is the uncertainty surrounding your holistic identity:
Who do we serve?
Why not serve everyone?
What if someone's already doing what I want to do?
What if I choose the wrong holistic path?
What if I offer the wrong services to my clients?
Define Your Identity and Thrive
If you don't define your holistic salon identity, you'll remain lost in the crowd.
Staying invisible in this saturated market holds you back from reaching your full potential as a salon owner.
Successful salon owners, like top industry leaders, are known for something specific. They stand out because they’ve mastered their niche and built their business around it. And the same opportunity is waiting for you.
At the Holistic Salon Academy, we guide you to uncover your unique salon identity and specialization, so you can confidently position yourself as a sought-after expert in clean, sustainable, and holistic beauty.
Claim Your Holistic Transformation for Just $2,222
That’s a Total Value of over $6,222
BEST VALUE 2 months FREE
ONE-TIME PAYMENT OF
$2,222
12 month profit and impact plan for your business with a simple goal of creating a unique approach to your salon and 2-3xing your business
BONUS: 2025 PR Marketing Calendar Template
BONUS: 30 days of Slack support
BONUS: Visibility game plan PDF
BONUS: Organize a Content planning day PDF
BONUS: 3 LIVE Wealth Activations
PAY IN FULL + SAVE $2222
12 MONTHLY PAYMENTS OF
$222
12 month profit and impact plan for your business with a simple goal of creating a unique approach to your salon and
2-3xing your business
BONUS: 2024 PR Marketing Calendar Template
BONUS: Visibility game plan PDF
BONUS: 3 LIVE Wealth Activations
Claim Your Holistic Transformation for Just $1497
That’s a Total Value of over $6,222
BEST VALUE 2 Months FREE
ONE-TIME PAYMENT OF
$2222
12 month profit and impact plan for your business with a simple goal of creating a unique approach to your salon and 2-3xing your business
BONUS: 2024 PR Marketing Calendar Template
BONUS: 30 days of Voxer support
BONUS: Visibility game plan PDF
BONUS: Organize a Content planning day PDF
BONUS: 3 LIVE Wealth Activations
PAY IN FULL + SAVE $4725
BEST VALUE (SAVE $4317)
12 MONTHLY PAYMENTS OF
$222
12 month profit and impact plan for your business with a simple goal of creating a unique approach to your salon and
2-3xing your business
BONUS: 2024 PR Marketing Calendar Template
BONUS: 30 days of Voxer support
BONUS: Visibility game plan PDF
BONUS: Organize a Content planning day PDF
BONUS: 3 LIVE Wealth Activations
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
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