ABOUT ME
Hi, I’m Jacquelyn-
wife, mom, salon owner, hairstylist, podcast host, and holistic business coach.
With over two decades in the beauty industry, I’ve seen the magic and the mess and I have learned there’s a better way to do business. One that doesn’t harm your health or burden the planet.
A Clean Beauty Pioneer
Fifteen years ago, I had a vision for a healthier, more sustainable salon but back then, there was no roadmap. So, I created one.
I built one of the first eco-friendly salons in my region, launched a customizable non-toxic makeup line, and committed myself to learning everything I could about wellness, clean beauty, and conscious entrepreneurship. What started as a personal mission has become a movement and a calling.
What I Believe
You shouldn’t have to sacrifice your well-being for your career. You deserve to feel inspired, aligned, and proud of the work you do.
It’s not normal to breathe in toxic chemicals every day just because they’re labeled “safe.”
It’s not okay to sell people an unattainable version of beauty.
And it’s absolutely possible to feel sexy, confident, and whole without compromising your health.
How I Help
Today, I support salon and spa owners through 1:1 coaching, my Holistic Salon Academy, and my work as a speaker and educator with the Green Beauty Community.
I’ve created a proven blueprint to help you transform your salon into a clean, profitable, and purpose-driven space. Whether you’re a stylist, suite owner, or run a full team, I give you the tools, mindset work, and step-by-step guidance to reclaim your joy and your freedom.
Credentials + Soul Work
In addition to over 23 years as a licensed cosmetologist, I hold certifications in Neuro-Coaching, Reiki, and the Akashic Records. I’m also a certified OWAY product trainer and lifelong student of holistic wellness.
But more than anything, I’m someone who’s walked this path. I’ve lost, learned, pivoted, and grown. And I’m here to walk alongside you as you do the same.
Are you ready to transform your business? Let’s go.
I am a wife, mother, hairstylist, salon owner, podcast host, and business coach. After a decade, of owning a successful holistic hair salon, creating my own customizable, non-toxic makeup line, and learning a whole lot about life and the struggles that came with it all; I felt the pull to share how I made it all happen! I've spent 23 years in the industry and I have seen the good and the bad. My main reason behind starting my own business was that I couldn't find a place that would support my values. I'm so passionate about creating holistic and sustainable experiences in the beauty industry. I know there is a better way to do business that will not harm our mental or physical health as well as protect the one and only earth we have.
Not too many people were doing this 15 years ago when I was creating an eco-friendly salon, so without a mentor or guide, I began a journey that led me into so much more than I could have dreamed of. There was a lot of blood, sweat, and tears that I went through before finding a system that worked. That's why I created a blueprint on how to create a holistic & sustainable salon environment that I am using to educate other salon and spa owners so that they can reclaim the joy and passion they have for the industry. My mission is to educate as many professionals as I can so that we can care for our clients and make an earth-friendly impact on the industry on a larger scale.
As a member of the beauty industry, I want everyone to know that it is not normal to breathe in dangerous chemicals simply because they have a label that qualifies them as safe. It is not necessary to depend on products that weaken our immune systems and cause systemic health issues with prolonged use. It is not okay to sell people on the idea that you need to be a manufactured beauty. It is exhilarating and sexy to feel beautiful for who you are in your soul and to project an image that makes you feel your very best. I meet clients and stylists every day who lament that they do not fit the “norms of beauty”, but I see them:
They are magnificent people with compassionate hearts and passionate souls, truly stunning, gorgeous people.
We can and should start using our voices to protest the traditional salon environments which promise beauty in a jar and health on a shelf while exposing us to abrasive solutions that attack immune systems, force continual exposure to toxins that are absorbed through our hair and skin, and that these substances are “trusted” and “normal” to have in our daily products. It is not normal to pollute our bodies. It is not acceptable to pollute the environment with the trash that cannot be
recycled because of its former contents.
Allow me to support you through the process of untethering yourself from the fears and blocks that are keeping you from unlocking your full potential. I have lost and learned and ultimately found joy in it all to be successful. I take all my past experiences, classes, self-education, and the knowledge I have learned from talking to so many amazing women over the years and I guide you through it! In addition to the many lessons learned from my clients over the years, I have invested in my own education. I hold certifications in Neuro-coaching, Reiki, Akashic records, I am an OWAY product trainer, and have held my Cosmetology license for 23 years. Whether you own your own salon, are a suite owner, hairstylist, or a beauty professional, I will provide you with the tools, encouragement, support, and education you need to find the success you're seeking. Are you ready to transform your business and your soul?
Coach
Advocate
Visionary