For a limited time, The Clean Beauty Blueprint (a full $997 program) is completely free
Hi, I'm Jacquelyn.
Wife, mom, salon owner, hairstylist, author, podcast host, and holistic business coach. With over two decades in the beauty industry, I have seen the magic and the mess, and I have learned there is a better way to do business. One that does not harm your health or burden the planet.
A vision, and no roadmap. So I built one.
What started as a personal mission has become a movement and a calling.
Fifteen years ago, I had a vision for a healthier, more sustainable salon. Back then, there was no roadmap, so I created one.
I built one of the first eco-friendly salons in my region, launched a customizable non-toxic makeup line, and committed myself to learning everything I could about wellness, clean beauty, and conscious entrepreneurship.
Every step taught me the same thing: you can run a beautiful, profitable business without sacrificing your health, your values, or the planet. That belief is what I build everything around today.
You should not have to choose between your well-being and your work.
You deserve to feel inspired, aligned, and proud of the work you do.
It is not normal to breathe in toxic chemicals every day just because they are labeled safe.
It is not okay to sell people an unattainable version of beauty.
It is absolutely possible to feel confident and whole without compromising your health.
Change Worthy
My book for salon owners ready to grow a business that is good for their clients, their team, and the earth. Co-authored with Mikaela Thompson and Mistilei Wriston.
Read the bookThe Green Beauty Community
A growing movement of professionals raising the standard for clean, sustainable beauty.
The Impactful Podcast
Weekly conversations and strategies for building a profitable, purpose-driven salon. Listen in
The Green Salon Impact Tour
Teaching sustainability to beauty professionals in person, taking clean beauty education on the road across the industry.
A proven path to a clean, profitable, purpose-driven salon
I support salon and spa owners with the tools, the mindset work, and the step-by-step guidance to reclaim their joy and their freedom. Wherever you are, there is a way in.
The Holistic Salon Academy
My programs and masterclasses, from a free starting point to a full leadership mentorship, that walk you through building a clean, conscious, profitable salon.
Explore the method1:1 Coaching
Private, personalized mentorship for owners who want me in it with them, hands on with their business, their numbers, and their team.
Work with me privatelyThe Clean Beauty Blueprint
My free, self-paced course, and the best place to start. Four modules and a 90-day plan to move your salon toward clean and conscious, with no overwhelm.
Start for freeTwenty three years in the chair, and a lifetime of learning.
In addition to over 23 years as a licensed cosmetologist, I am a Certified Master Neurocoach and a lifelong student of holistic wellness. But more than anything, I am someone who has walked this path. I have lost, learned, pivoted, and grown, and I am here to walk alongside you as you do the same.
- Licensed cosmetologist, 23+ years
- Certified Master Neurocoach
- Reiki certified
- Akashic Records, Ascension Alchemy Method
- Author, Change Worthy
Are you ready to transform your business?
Let's go. Whether you are just starting to go clean or ready to lead at the next level, there is a path here for you.
See all the ways to work together