AVAILABLE NOW!

CHANGEWORTHY

by Jacquelyn Rodriguez

For a limited time, The Clean Beauty Blueprint (a full $888 program) is completely free.

For salon owners, sweet renters, and independent stylists

You want a cleaner, greener salon. You just wish someone would show you where to start.

We build salons that honor your health, your values

and your bottom line.

14

Years clean

4

Blueprint modules

90

Day Plan

8

Impact Stages

Sound familiar?

If any of this sounds like you,
you’re in the right place

“You started this because you loved beauty and wellness, and lately it feels like all crises and no creativity.”

“You worry that if you change your products, your loyal clients might walk.”

“You want to go cleaner and greener, but every article says something different and you’re tired of piecing it together.”

“Some nights you wonder if you’re even cut out for this, while everyone else seems to have it figured out.”

Start with the Blueprint

The free course

The Clean Beauty

Blueprint

The map I wish someone had handed me fourteen years ago. Four modules, a workbook, and a 90-day action plan. A $997 value, yours free.

MEET THE clean beauty business coach
MEET THE clean beauty business coach

Hi, I'm Jacquelyn Rodriguez!

I'm DETERMINED to prove that clean can be PROFITABLE.

Fourteen years ago I was a stylist getting sick behind my own chair. The fumes, the headaches, the way I felt at the end of a long day. My body was telling me something the industry never did.

So I changed my salon, one aligned change at a time. Today Enlightened Styles is a clean, conscious, and profitable salon in Warrenton, Virginia. I've spent the years since helping other owners do the same, without the trial and error I went through. I'm still a salon owner, just like you.

Salon owner, 14+ years Author of Changeworthy Founder, Holistic Salon Academy

Co-founder Green Beauty Community. Host, The Impactful Salon Owner Podcast

as seen in
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Ways to work together

The free course

The Clean Beauty Blueprint

A free full course with four modules, a workbook, and a 90-day action plan. If we just met, start here.

It will take the overwhelm off your plate.

Free

The free course

The Conscious Refillery Method

A live 2-part class where I show you how to build a refillery in your salon. Live on Zoom Saturday July 26 and Sunday July 27, 2026 • 12 to 3 PM EST.

My Framework

The Conscious Leader

My 12-month program for owners ready to rebuild the whole business together. Clean products, confident pricing, and a team that's on board. $2,222, with Klarna or Affirm at checkout if you'd rather split it into payments.

NEW RELEASE

as seen in

Changeworthy

How to Build a Salon That Honors People & the Planet is the story and the method behind everything I teach. If you like to start with the big picture, start here.

phone image for the salon owners holistic blueprint podcast

The Impactful Salon Owner

Real talk for salon owners who want a cleaner, greener business. Honest stories, simple steps, and conversations with people doing this work in the real world.

MY STORY

My journey into clean beauty began over a decade ago with one powerful realization: the ingredients I was using every day in my salon weren’t safe for me or my family. That lightbulb moment changed everything.

I started at home, diving deep into research and slowly replacing harmful products with safer, cleaner alternatives. As I felt better in my home environment, I couldn’t ignore how the fumes, fragrances, and harsh chemicals in my salon were still making me feel sick. Headaches, respiratory issues, constant discomfort... I knew something had to change.

Back then, clean beauty in the salon space was almost unheard of. But I refused to settle. I spent years testing and researching, determined to find high-performance products that aligned with my values. What I discovered was more than just cleaner ingredients. I found a whole new way to run a business with intention, sustainability, and integrity.

That journey led to the transformation of my salon, Enlightened Styles, into a clean, safe, and sustainable space for both my team and our guests. But it didn’t stop there. I realized that so many other salon owners were facing the same challenges I once had without support, guidance, or resources.

That’s why I founded the Holistic Salon Academy and co-founded the Green Beauty Community, a nonprofit devoted to sustainable education for beauty professionals.

Fifteen years ago, there were no mentors doing this work. Now I've become the one I needed. Today, while my salon continues to thrive, I’m helping other salon and spa owners create profit, freedom, and aligned success through holistic business coaching.

It’s time to break the industry norms and build something cleaner, smarter, and more soul-driven.

MY STORY

My journey into clean beauty began over a decade ago with one powerful realization: the ingredients I was using every day in my salon weren’t safe for me or my family. That lightbulb moment changed everything.

I started at home, diving deep into research and slowly replacing harmful products with safer, cleaner alternatives. As I felt better in my home environment, I couldn’t ignore how the fumes, fragrances, and harsh chemicals in my salon were still making me feel sick. Headaches, respiratory issues, constant discomfort... I knew something had to change.

Back then, clean beauty in the salon space was almost unheard of. But I refused to settle. I spent years testing and researching, determined to find high-performance products that aligned with my values. What I discovered was more than just cleaner ingredients. I found a whole new way to run a business with intention, sustainability, and integrity.

That journey led to the transformation of my salon, Enlightened Styles, into a clean, safe, and sustainable space for both my team and our guests. But it didn’t stop there. I realized that so many other salon owners were facing the same challenges I once had without support, guidance, or resources.

That’s why I founded the Holistic Salon Academy and co-founded the Green Beauty Community, a nonprofit devoted to sustainable education for beauty professionals.

Fifteen years ago, there were no mentors doing this work. Now I've become the one I needed. Today, while my salon continues to thrive, I’m helping other salon and spa owners create profit, freedom, and aligned success through holistic business coaching.

It’s time to break the industry norms and build something cleaner, smarter, and more soul-driven.

What Clients are Saying

Rebekah F. headshot
Rebekah F. Headshot

Rebekah F.

“I tripled my business revenues in one year and outgrew TWO locations after working with Jacquelyn for six months! It was easy to expand my revenue streams and now I can get out of my business and enjoy the life I’m creating!

Kate S. Headshot
Kate S. Headshot

Kate S.

“I had lost my way, and it was all just a grind. Jacquelyn’s program energized me and taught me how to identify the right clients for my business.

Heidi L. Headshot
Heidi L headshot

Heidi L.

Test results at my last physical, showed my inflammation markers were record low, almost nonexistent. I feel great, my house is clean (enough) and my salon smells amazing and the products are phenomenal. I feel good every day with the steps I’m taking and my teenage daughters see differences too.

What beauty profesionals are saying

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