If You're Tired of Blending In and Your

Ready to Stand Out in the Salon Industry,

Are you a salon owner feeling the weight of uncertain times? 

You're not alone. Many salon owners worry about the economy, retaining clients, and transitioning to cleaner, sustainable practices.

holistic salon academy logo
holistic salon academy logo

Walk Away Knowing EXACTLY how to elevate your salon to holistic practices, and Create a holistic ecosystem that attracts your ideal clients

Are You Ready to Increase Your Salon’s Revenue with Clean & Sustainable Practices?

Join the Holistic Salon Academy and Build a Thriving, Eco-Conscious Salon That Attracts High-Value Clients—Without Sacrificing Profitability.

holistic salon academy logo
holistic salon academy logo

Whether you’re taking your first steps into sustainable beauty or are ready to fully embrace clean practices, the Holistic Salon Academy is here to guide

you every step of the way.

Learn how to:

Attract eco-conscious, high-value clients.

Implement sustainable practices seamlessly.

Grow your revenue while staying true to your values.

Are You Ready to Increase Your Salon’s Revenue with Clean & Sustainable Practices?

Join the Holistic Salon Academy and

Build a Thriving, Eco-Conscious Salon

That Attracts High-Value Clients—

Without Sacrificing Profitability.

holistic salon academy logo
holistic salon academy logo

Whether you’re taking your first steps into sustainable beauty or are ready to fully embrace clean practices, the Holistic Salon Academy is here to guide

you every step of the way.

Learn how to:

🌿 Attract eco-conscious, high-value clients.

💡 Implement sustainable practices seamlessly.

📈 Grow your revenue while staying true to your values.

Your Salon is Thriving, But Something’s Missing...

The beauty industry is evolving, and clients are seeking salons that reflect their values of health, wellness, and sustainability. The Holistic Salon Academy provides you with a clear, actionable roadmap to implement holistic practices seamlessly, attract eco-conscious clients, and increase your revenue without overwhelming your budget or operations.

SATISFACTION GUARANTEE

Money-Back Guarantee

Join me and if you

You’ve built a successful salon

clients love your work, your team is growing, and your reputation speaks for itself

But deep down, you know

there’s more.

Maybe you’ve been thinking:

❌ How can I transition to cleaner, sustainable practices without disrupting my business?

❌ Will my current clients stick around if I make these changes?

❌ Can I really make this profitable without feeling overwhelmed?

The truth is, creating a sustainable, profitable salon doesn’t have to be all-or-nothing. With the right framework, you can elevate your services, attract dream clients, and grow your revenue—all while making an impact.

Your Journey Towards Holistic Success

Begins Here

In the world of salon ownership, knowing your identity is the key to success. Every thought leader in the beauty industry understands this fundamental truth. They have a clear, specific, and simple message that resonates with their audience. They have "niched down" into a specialized area of expertise that sets them apart.

So, the real question is:

Is it just a coincidence that all successful salon owners share this trait?

NO! It's about knowing your specific niche, communicating it effectively, and becoming the expert you aspire to be.

Because if you're like most salon owners today, the biggest obstacle holding your business back is the uncertainty surrounding your holistic identity:

Who do we serve?

Why not serve everyone?

What if someone's already doing what I want to do?

What if I choose the wrong holistic path?

What if I offer the wrong services to my clients?

The Holistic Salon Academy: Your Blueprint for Success

The Holistic Salon Academy is designed for forward-thinking salon owners ready to elevate their business with clean, sustainable practices.

Our 3-Pillar Framework teaches you how to:

🌿 Incorporate clean ingredients and eco-friendly practices seamlessly.

💰 Attract clients who value your unique mission—and are eager to pay for it.

📈 Build a thriving salon culture that inspires your team, wows your clients, and boosts your bottom line.

These challenges can leave you feeling frustrated, overwhelmed, and uncertain about the path forward. But there's hope and a transformative journey waiting for you.

Your Path to Transformation

Are these challenges keeping you from growing the salon you dream of?

Struggling to Attract Clients in a Shifting Market: Clients are increasingly conscious about their choices, but you’re finding it difficult to attract those who are genuinely committed to clean beauty, sustainability, and holistic wellness

  • Feeling Stuck in an Overcrowded Industry: The beauty industry is more competitive than ever. It’s a struggle to get your salon’s unique value proposition to stand out in a sea of other businesses offering similar services.

  • Losing Clients to Cheaper, Conventional Salons: You’re passionate about using high-quality, eco-friendly products, but clients sometimes leave for salons that don’t share your values, simply because they offer lower prices or quick-fix services.battle.

  • Dealing with Staff Resistance to Change: You want to make your salon more sustainable, but implementing new processes is challenging—especially when your team isn’t fully embracing the vision or resists the changes.

  • Managing Burnout from Wearing Too Many Hats: Running your salon’s day-to-day operations, managing your team, handling marketing, and trying to build client relationships—it’s all leaving you stretched too thin, impacting your personal wellbeing and the growth of your business.

  • Struggling to Consistently Build Revenue: You want a predictable revenue stream, but unpredictable bookings and fluctuating demand make it difficult to achieve financial stability, leaving you uncertain about your salon’s future growth.

These challenges can leave you feeling frustrated, overwhelmed, and uncertain about the path forward. But there's hope and a transformative journey waiting for you.

The Cold Hard Truth is:

If You Don't Define Your Holistic Salon Identity,

You'll Remain Lost in the Crowd .

Staying invisible in this saturated market holds you back from reaching your full potential as a salon owner.

Successful salon owners, like top industry leaders, are known for something specific. They stand out because they’ve mastered their niche and built their business around it. And the same opportunity is waiting for you.

At the Holistic Salon Academy, we guide you to uncover your unique salon identity and specialization, so you can confidently position yourself as a sought-after expert in clean, sustainable, and holistic beauty. This is your chance to stand out and thrive.

Embrace Change and Thrive

Are you ready to define your holistic salon identity, discover your ideal audience, and specialize in sustainable beauty practices that align with your values? Now is the time to step out of the crowded market, get your team on board with your vision, and transform your marketing strategy for maximum impact.

SATISFACTION GUARANTEE

Money-Back Guarantee

Join me and if you

The Holistic Salon Blueprint: Your 3-Pillar Framework for Success

Pillar #1: Leadership Evolution

Evolve into the leader your salon needs by aligning your purpose, challenging the status quo, and crafting a clear path forward.

  • Define Your Values and Purpose:

  • Identify your personal and salon values to create an unshakeable foundation.

  • Clarify your mission statement to align every action with your greater purpose.

  • Bring clarity to your goals by focusing on authenticity and alignment.

  • Break Free from Industry Standards

  • Challenge outdated beauty industry norms and embrace forward-thinking practices.

  • Implement innovative, sustainable solutions to stand out in your market.

  • Leave behind limiting beliefs that keep you tethered to the old ways of doing business.

  • Create a Clear Roadmap

  • Develop achievable goals and actionable milestones for sustainable growth.

  • Prioritize and manage your time effectively with a strategic salon growth plan.

  • Differentiate your salon from competitors with a compelling value proposition.

Pillar #2: Holistic Eco-System

Build a seamless experience for your clients that reflects your mission at every stage of their journey

  • Pre-Service: Setting the Stage for Connection

  • Determine your unique solutions that solve your clients' biggest challenges.

  • Build meaningful client connections by tailoring the experience to their needs.

  • Curate a service menu that aligns with your salon’s mission and values.

  • Create step-by-step systems for each service to ensure consistency and quality.

  • During Service: Crafting the Experience

  • Perfect "The Enlightened Journey" consultation for holistic client care.

  • Design services that reflect your salon’s unique purpose and identity.

  • Establish a pricing framework that balances value, sustainability, and profitability.

  • Post-Service: Nurturing the Relationship

  • Develop a follow-up SOP to maintain strong client relationships beyond the salon.

  • Create a VIP Client Lounge to foster loyalty and exclusivity, turning clients into advocates.

Pillar #3: Attraction Alignment

Align your marketing strategy with your unique brand voice to attract your ideal clients effortlessly.

  • Authentic Brand Messaging

  • Define your brand voice and identity to ensure a cohesive and recognizable presence.

  • Craft compelling messages that resonate deeply with your ideal audience.

  • Communicate your clean beauty values with clarity and authenticity.

  • Connecting with Your Target Audience

  • Pinpoint your ideal client profile to guide your marketing efforts.

  • Build targeted marketing strategies that align with your salon’s mission.

  • Utilize both online and offline channels to reach and connect with your audience.

  • Holistic Marketing Plan

  • Expand your reach with diverse strategies: social media, farmers' markets, wellness collaborations, and local networking.

  • Build visibility through PR, podcasts, and summits, becoming a thought leader in sustainable beauty.

  • Track and analyze your marketing efforts to refine and scale your success.

The Holistic Salon Blueprint: Your

3-Pillar Framework for Success

Pillar #1: Leadership Evolution

Evolve into the leader your salon needs by aligning your purpose, challenging the status quo, and crafting a clear path forward.

  • Define Your Values and Purpose:

  • Identify your personal and salon values to create an unshakeable foundation.

  • Clarify your mission statement to align every action with your greater purpose.

  • Bring clarity to your goals by focusing on authenticity and alignment.

  • Break Free from Industry Standards

  • Challenge outdated beauty industry norms and embrace forward-thinking practices.

  • Implement innovative, sustainable solutions to stand out in your market.

  • Leave behind limiting beliefs that keep you tethered to the old ways of doing business.

  • Create a Clear Roadmap

  • Develop achievable goals and actionable milestones for sustainable growth.

  • Prioritize and manage your time effectively with a strategic salon growth plan.

  • Differentiate your salon from competitors with a compelling value proposition.

Pillar #2: Holistic Eco-System

Build a seamless experience for your clients that reflects your mission at every stage of their journey.

  • Pre-Service: Setting the Stage for Connection

  • Determine your unique solutions that solve your clients' biggest challenges.

  • Build meaningful client connections by tailoring the experience to their needs.

  • Curate a service menu that aligns with your salon’s mission and values.

  • Create step-by-step systems for each service to ensure consistency and quality.

  • During Service: Crafting the Experience

  • Perfect "The Enlightened Journey" consultation for holistic client care.

  • Design services that reflect your salon’s unique purpose and identity.

  • Establish a pricing framework that balances value, sustainability, and profitability.

  • Post-Service: Nurturing the Relationship

  • Develop a follow-up SOP to maintain strong client relationships beyond the salon.

  • Create a VIP Client Lounge to foster loyalty and exclusivity, turning clients into advocates.

Pillar #3: Attraction Alignment

Align your marketing strategy with your unique brand voice to attract your ideal clients effortlessly.

  • Authentic Brand Messaging

  • Define your brand voice and identity to ensure a cohesive and recognizable presence.

  • Craft compelling messages that resonate deeply with your ideal audience.

  • Communicate your clean beauty values with clarity and authenticity.

  • Connecting with Your Target Audience

  • Pinpoint your ideal client profile to guide your marketing efforts.

  • Build targeted marketing strategies that align with your salon’s mission.

  • Utilize both online and offline channels to reach and connect with your audience.

  • Holistic Marketing Plan

  • Expand your reach with diverse strategies: social media, farmers' markets, wellness collaborations, and local networking.

  • Build visibility through PR, podcasts, and summits, becoming a thought leader in sustainable beauty.

  • Track and analyze your marketing efforts to refine and scale your success.

SATISFACTION GUARANTEE

Money-Back Guarantee

Join me and if you

"I tripled my business revenues in one year and outgrew two locations after working with Jacquelyn for six months! It was easy to expand my revenue streams, and now I can enjoy the life I'm creating"

— Rebekah

SATISFACTION GUARANTEE

Money-Back Guarantee

Join me and if you

I’m confident that the Holistic Salon Academy will provide immense value and clarity for your salon business, but it's important to note that your success in this program depends on your commitment and willingness to put in the work.

This opportunity is for salon owners who are ready to roll up their sleeves, uplevel their salon experience, and change the way they've been thinking.

Our program is designed to empower you with the knowledge and tools you need to succeed. However, it's crucial that you actively engage in the learning process and implement what you learn. Only then can you unlock the freedom and transformation you've been seeking.

If, after putting in your best effort and showing your work in the program, you don't find it beneficial, you can request a full refund.

Your success is a partnership, and we're here to support you every step of the way."

This version emphasizes the need for active participation and sets clear expectations for

participants to maximize their benefits from the program.

We promise to empower you with the knowledge, tools, and community support needed to:

  • Define your values and purpose, aligning your actions with your mission.

  • Break free from outdated industry standards and embrace innovation.

  • Create a clear roadmap for salon growth and differentiation.

  • Build a holistic eco-system that attracts conscious clients.

  • Develop authentic brand messaging and connect with your ideal audience.

  • Infuse positive energy into your salon environment and client interactions.

  • Implement effective marketing strategies for clean beauty.

  • Educate clients, build trust, and communicate your commitment to holistic well-being.

SATISFACTION GUARANTEE

Money-Back Guarantee

Join me and if you

The Holistic Salon Academy is valued at $4,000,

but for a limited time, you can secure your spot as one of our members for only $2,222.

This exclusive offer gives you lifetime access to the program, ensuring you have ongoing support and resources as you transform your salon.

SATISFACTION GUARANTEE

Money-Back Guarantee

Join me and if you

You'll also get...

Lifetime access

Lifetime access to all program materials, including recordings and resources.

2024 PR Marketing Calendar Template

My auto-populated 2024 PR and Marketing Calendar Template is specifically designed to provide you with a comprehensive range of pitch and content ideas for each month of the year. This invaluable tool will help you streamline your marketing efforts and ensure that you have a plan in place to effectively reach your target audience throughout the year.

Live Q&A Session:

We're offering a bonus Q&A session to address any questions or concerns you might have.

Visibility game plan PDF

A comprehensive visibility strategy that will elevate your online presence and attract a larger clientele base.

Organize a Content planning day PDF

I want to ensure that you stay on track and organized, that's why I'm including a Content Planning Day PDF. This guide will assist you in planning and creating impactful content for your business.

2 Days, 3 hours of LIVE training

Each day to make sure you have the tools and knowledge you need to succeed. Don't wait, sign up for our 2024 PR Marketing Intensive today and take the first step towards a successful year.

You'll also get...

Lifetime access

Lifetime access to all program materials, including recordings and resources.

2024 PR Marketing Calendar Template

My auto-populated 2024 PR and Marketing Calendar Template is specifically designed to provide you with a comprehensive range of pitch and content ideas for each month of the year. This invaluable tool will help you streamline your marketing efforts and ensure that you have a plan in place to effectively reach your target audience throughout the year.

Live Q&A Session:

We're offering a bonus Q&A session to address any questions or concerns you might have.

Visibility game plan PDF

A comprehensive visibility strategy that will elevate your online presence and attract a larger clientele base.

Organize a Content planning day PDF

I want to ensure that you stay on track and organized, that's why I'm including a Content Planning Day PDF. This guide will assist you in planning and creating impactful content for your business.

2 Days, 3 hours of LIVE training

Each day to make sure you have the tools and knowledge you need to succeed. Don't wait, sign up for our 2023 PR Marketing Intensive today and take the first step towards a successful year.

Why I’m Offer This at Such a Value Price

I recognize the immense potential that salon owners hold to positively impact the industry. We have the capability to reshape the entire landscape. My motivation behind presenting this offer is rooted in my desire to support fellow salon owners. I've personally traveled the same challenging path that you find yourself on today, and it often felt like a solitary journey.

Entrepreneurship is already known to be a solitary road, but when you introduce innovative concepts like clean, green, and sustainable beauty practices, it can feel even more isolated. Through my own experiences, I've gained valuable insights, weathering both the highs and lows.

My aim is to extend the kind of support I wish I had received to salon owners who are genuinely prepared to initiate this transformative journey. I'm eager to share the wealth of knowledge I've accumulated over the past decade.

Claim Your Holistic Transformation for Just $2,222

That’s a Total Value of over $6,222

BEST VALUE 2 months FREE

ONE-TIME PAYMENT OF

$2,222

12 month profit and impact plan for your business with a simple goal of creating a unique approach to your salon and 2-3xing your business

BONUS: 2025 PR Marketing Calendar Template

BONUS: 30 days of Slack support

BONUS: Visibility game plan PDF

BONUS: Organize a Content planning day PDF

BONUS: 3 LIVE Wealth Activations

PAY IN FULL + SAVE $2222

12 MONTHLY PAYMENTS OF

$222

12 month profit and impact plan for your business with a simple goal of creating a unique approach to your salon and

2-3xing your business

BONUS: 2024 PR Marketing Calendar Template

BONUS: Visibility game plan PDF

BONUS: 3 LIVE Wealth Activations

Embrace Your Holistic Potential Today!

Nailing Your Holistic Salon Identity

is ESSENTIAL. It's the first step to unlocking countless opportunities

and transforming your salon into a

thriving hub of clean, green, and sustainable beauty practices.

Claim Your Holistic Transformation for Just $1497

That’s a Total Value of over $6,222

BEST VALUE 2 Months FREE

ONE-TIME PAYMENT OF

$2222

12 month profit and impact plan for your business with a simple goal of creating a unique approach to your salon and 2-3xing your business

BONUS: 2024 PR Marketing Calendar Template

BONUS: 30 days of Voxer support

BONUS: Visibility game plan PDF

BONUS: Organize a Content planning day PDF

BONUS: 3 LIVE Wealth Activations

PAY IN FULL + SAVE $4725

BEST VALUE (SAVE $4317)

12 MONTHLY PAYMENTS OF

$222

12 month profit and impact plan for your business with a simple goal of creating a unique approach to your salon and

2-3xing your business

BONUS: 2024 PR Marketing Calendar Template

BONUS: 30 days of Voxer support

BONUS: Visibility game plan PDF

BONUS: Organize a Content planning day PDF

BONUS: 3 LIVE Wealth Activations

Embrace Your Holistic Potential Today

Nailing Your Holistic Salon Identity

is ESSENTIAL. It's the first step to unlocking countless opportunities

and transforming your salon into a

thriving hub of clean, green, and sustainable beauty practices.

SATISFACTION GUARANTEE

Money-Back Guarantee

Join me and if you

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