If You're Tired of Blending In and Your
Ready to Stand Out in the Salon Industry,
Are you a salon owner feeling the weight of uncertain times?
You're not alone. Many salon owners worry about the economy, retaining clients, and transitioning to cleaner, sustainable practices.
Walk Away Knowing EXACTLY how to elevate your salon to holistic practices, and Create a holistic ecosystem that attracts your ideal clients
Build a Clean, Conscious, and Profitable Salon
The Holistic Salon Academy helps beauty professionals transition to clean, sustainable, holistic practices with a real plan, real tools, and real support. Whether you are just starting out or ready to scale, there is a path for you here.
BEAUTY SHOULDN'T COME AT THE COST OF YOUR HEALTH OR THE PLANET.
I know what it feels like to love this industry and also know it needs to change.
For years, I ran a traditional salon. I used the same products everyone else used. I followed the same playbook everyone else followed. And I ignored the voice inside me that kept saying, there has to be a better way.
When I finally made the shift to clean, sustainable, holistic beauty, everything changed. Not just my products. My confidence. My clients. My revenue. My purpose.
But the path wasn't easy. There was no roadmap. No mentor. No one in my corner who understood what I was trying to build.
That's why I created the Holistic Salon Academy. So you never have to figure this out alone.
Whether you're taking your first step toward clean beauty or you're ready to lead a full team with aligned purpose, there's a place for you here.
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
THE HSA IMPACT FLOW
The 8 A's of Building a Clean, Conscious, Profitable Salon
Every course, program, and coaching session in the Holistic Salon Academy is built on the HSA Impact Flow: a proven, step-by-step framework that takes you from curiosity to confident leadership.
The Impact Flow is not theory. It is the foundation behind every tool, template, and transformation in this academy. No matter where you are starting, you always know the next step.
The HSA Pathway & Ways to Work With Me
The Clean Beauty Blueprint
Start Here • Free Course
A 90-day course to help you build a clean and sustainable beauty business.
This is your foundation for creating a salon that aligns with your values and supports your growth. Whether you're an independent stylist or part of a team, you’ll get the tools, clarity, and confidence to make clean, conscious choices that actually work for your business.
By the end of the course, you’ll have a clear understanding of what clean beauty really means, how to spot greenwashing, choose products that align with your values, and begin building a salon environment that feels aligned, intentional, and sustainable from the inside out.
The Conscious Leader
Level Up • 12-Month Program
A 6-month program to grow a values-driven, system-supported salon that leads with purpose.
Designed for salon owners, team leaders, and solo-preneurs who already have a clean beauty foundation and are ready to lead with more clarity, intention, and impact. This is your next step toward sustainable leadership that supports both your mission and your bottom line.
By the end of this program, you’ll have a clear direction for your business, a team that’s aligned with your vision, and systems that support real growth without burning you out. You’ll step into your leadership role with confidence, attract clients who care about your values, and build a salon culture that inspires lasting success.
1:1 Consulting
Go Deeper • Personalized Support
Personalized support for salon owners ready to go deeper, get unstuck, and create aligned momentum.
Sometimes, you need more than a course. Get 1:1 coaching for salon owners and clean beauty professionals who are ready to move with clarity, confidence, and strategy.
Whether you're navigating a transition, hitting a plateau, or craving aligned growth, this is your space to get hands-on support tailored to your specific goals.
Together, you’ll work through mindset shifts, sustainability strategies, and business systems designed just for you.
This is deep, holistic business mentorship for salon professionals who are serious about evolving with intention.
Team Education & In-Salon Training
Transform Together • In-Salon Experience
In-salon education to align, empower, and elevate.
If you're ready to lead lasting change from the inside out, this immersive experience brings the Holistic Salon Academy’s signature framework directly to your team. Through engaging workshops rooted in the 8 A’s of the HSA Impact Flow, your staff will learn how to embody clean beauty principles and become active participants in your salon’s mission.
Whether you're transitioning to more sustainable practices, building team alignment, or reshaping your leadership culture, this experience meets your team where they are and helps everyone rise together. Your staff will leave empowered, aligned, and ready to support a clean, conscious, and profitable salon environment.
Which Path Is Right For You?
Feature
The Clean Beauty Blueprint
The Conscious Leader
1-On-1 Coaching
Team Training
Format
Self-paced
Self-pace + Group Coaching
Personalized
Personalized
Duration
90 Days
6 Months
Custom
Custom
Best For
Starters & Solo Stylists
Salon Owners & Leaders
Visionary Professionals
Salon Teams
Outcome
Clean Beauty Foundation
Leadership & Growth
Tailored Strategy
Team Alignment & Culture Shift
Areas of Focus
Ingredients, values, and standards
Systems, marketing, and leadership
Custom coaching for your goals
Salon-wide education on clean & sustainable practices
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
Built by a Salon Owner, for Salon Owners
I'm Jacquelyn Rodriguez, salon owner, clean beauty educator, author, and founder of the Holistic Salon Academy. I've spent over a decade in this industry, and I've made every mistake so you don't have to.
I transitioned my own salon to clean, sustainable, holistic practices and built a thriving business around it. Along the way, I developed the frameworks, tools, and systems that now power every program in this academy.
My mission is simple: to give beauty professionals the roadmap I wish I had. Whether you're just starting your clean beauty journey or you are ready to lead a team with purpose, I'm here for every step.
WHAT STUDENTS ARE SAYING
Now I offer holistic practices within my hairdressing and hair ceremonies, and I was really struggling. I was on my own, I didn't have any staff, any team, and any hairdressers that had also done what I was doing, I didn't really have any mentors to learn from until I found Jacquelyn, which made me feel so supported. The minute I started the course, I got busier. So it was so amazing watching the shifts that was happening, not just in my career and within the salon, but on a personal level. I got to understand my values on a deeper level and implement that change within my business and have stronger awareness around that. Now, these teachings are definitely nothing like I've ever been taught before, very future thinking, and I've been loving listening to my mind matrix and reprogramming my subconscious, which has transformed my life, not just my salon, and then also my clients' lives. So I would recommend anyone that's thinking about joining to just come on and join. It's so transformational. It's definitely like nothing else I've ever experienced, and the support has just been so ongoing and so beautiful and powerful.
- Samantha
"While there is a lot about holistic and sustainability practices, while I am not currently in a salon, it has helped me as a freelance artist, being able to look at different products and what I'm looking for as I still do bridal and some freelance stuff on the side. But it has helped me a lot in a leadership position. It has a lot of really great tools to help keep you organized and stay true to your mission and what you are currently working on in your mission, as well as helping learn and unlearn maybe some bad habits that I have, or just have kind of kept with the last four years of being in a more leadership and upper management position. So I'm really thankful for that, and it has given me a lot more confidence of where I'm at in my business and where I want to go. So if you are thinking about joining the Holistic Salon Academy, I would definitely recommend it, especially if you are looking to go the extra mile in your business, as well as being in a more, growing in a more holistic and sustainable experience."
- Hannah
So, as a business owner, number one, hiring one is extremely important and working with one, but more importantly, finding one that's truly aligned with your values and your goals is extremely important in the beauty industry. That's a whole different kind of kit and caboodle, so being able to work with Jacquelyn, someone who knows the ropes, who can give clear guidance and clarity in the holistic world, for so many things that I wasn't ready for yet, and really switching to sustainability and showing me how to do that clearly, was a game changer. So being able to be productive and feel fully supported and having the guidance was a complete win-win. So I highly recommend her. I tripled my business revenues in one year and outgrew to locations after working with Jacquelyn for six months. It was easy to expand my revenue streams, and now I can enjoy the life I'm creating."
- Rebekah
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
You don’t need a perfect plan, you just need the right starting point.
Every salon journey is different, but they all start the same way: with one step. Choose the path that feels right for where you are today, and let us build your clean beauty business from the inside out.
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
THE HSA IMPACT FLOW
At the heart of everything I teach is my signature framework, the HSA Impact Flow,
a proven method based on the 8 Stages for Building a Clean, Conscious, Profitable Salon that guide beauty professionals from curiosity to confident leadership.
This flow isn’t just theory, it’s the foundation behind every course, workshop, and private coaching session I offer.
Whether you’re working independently or leading a team, the 8 A’s walk you step by step through the real shifts that create lasting success.
No matter where you're starting, you're never stuck guessing the next step.
It’s time to build a salon that reflects who you are and where you're going.
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
You don’t need a perfect plan, you just need the right starting point.
Choose the path that aligns with your current vision and goals, and let’s build your clean beauty business from the inside out!
Your Journey Towards Holistic Success
Begins Here
In the world of salon ownership, knowing your identity is the key to success. Every thought leader in the beauty industry understands this fundamental truth. They have a clear, specific, and simple message that resonates with their audience. They have "niched down" into a specialized area of expertise that sets them apart.
So, the real question is:
Is it just a coincidence that all successful salon owners share this trait?
NO! It's about knowing your specific niche, communicating it effectively, and becoming the expert you aspire to be.
Because if you're like most salon owners today, the biggest obstacle holding your business back is the uncertainty surrounding your holistic identity:
Who do we serve?
Why not serve everyone?
What if someone's already doing what I want to do?
What if I choose the wrong holistic path?
What if I offer the wrong services to my clients?
Why it works
The Holistic Salon Academy isn’t just another business course. This is a strategic, soul-aligned system that’s built by a salon owner, for salon owners and beauty pros. Every lesson is rooted in real-life experience and designed to meet you where you are, whether you're just beginning or ready to lead with impact.
Real-World Tested: These systems were created inside a working holistic salon and have helped dozens of salon professionals shift from burnout to balance, all while increasing revenue.
Built for Beauty Pros: I understand the unique challenges of this industry. This approach blends mindset, clean beauty education, team alignment, and client attraction in one cohesive journey.
Holistic from the Inside Out: You’ll do more than “go green”. You’ll rewire the way you think, lead, and show up in your business.
Clear, Actionable Steps: No fluff. Just proven frameworks, checklists, templates, and strategies that help you create meaningful change without getting overwhelmed.
More than just sustainability, it's also creating a salon that reflects your purpose, energizes your team, and attracts clients who value your mission.
Claim Your Holistic Transformation for Just $2,222
That’s a Total Value of over $6,222
BEST VALUE 2 months FREE
ONE-TIME PAYMENT OF
$2,222
12 month profit and impact plan for your business with a simple goal of creating a unique approach to your salon and 2-3xing your business
BONUS: 2025 PR Marketing Calendar Template
BONUS: 30 days of Slack support
BONUS: Visibility game plan PDF
BONUS: Organize a Content planning day PDF
BONUS: 3 LIVE Wealth Activations
PAY IN FULL + SAVE $2222
12 MONTHLY PAYMENTS OF
$222
12 month profit and impact plan for your business with a simple goal of creating a unique approach to your salon and
2-3xing your business
BONUS: 2024 PR Marketing Calendar Template
BONUS: Visibility game plan PDF
BONUS: 3 LIVE Wealth Activations
Claim Your Holistic Transformation for Just $1497
That’s a Total Value of over $6,222
BEST VALUE 2 Months FREE
ONE-TIME PAYMENT OF
$2222
12 month profit and impact plan for your business with a simple goal of creating a unique approach to your salon and 2-3xing your business
BONUS: 2024 PR Marketing Calendar Template
BONUS: 30 days of Voxer support
BONUS: Visibility game plan PDF
BONUS: Organize a Content planning day PDF
BONUS: 3 LIVE Wealth Activations
PAY IN FULL + SAVE $4725
BEST VALUE (SAVE $4317)
12 MONTHLY PAYMENTS OF
$222
12 month profit and impact plan for your business with a simple goal of creating a unique approach to your salon and
2-3xing your business
BONUS: 2024 PR Marketing Calendar Template
BONUS: 30 days of Voxer support
BONUS: Visibility game plan PDF
BONUS: Organize a Content planning day PDF
BONUS: 3 LIVE Wealth Activations
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
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