If You're Tired of Blending In and Your
Ready to Stand Out in the Salon Industry,
Are you a salon owner feeling the weight of uncertain times?
You're not alone. Many salon owners worry about the economy, retaining clients, and transitioning to cleaner, sustainable practices.
Walk Away Knowing EXACTLY how to elevate your salon to holistic practices, and Create a holistic ecosystem that attracts your ideal clients
BEAUTY SHOULDN'T COME AT THE COST OF YOUR HEALTH OR THE PLANET.
Ready to Grow a Salon That Feels As Good As It Looks?
Welcome to the Holistic Salon Academy. We help beauty professionals like you build a clean, conscious, and profitable salon one aligned step at a time. This is your guide to transforming your salon into a thriving, sustainable business rooted in purpose, wellness, and profit. Whether you’re just beginning your clean beauty journey or ready to scale with strategy and soul, we’ve created three pathways to meet you where you are.
You're building something amazing.
Your clients love your work and your reputation speaks for itself. Now, you're ready to elevate your business in a way that reflects your values, supports your well-being, and creates lasting impact.
You might be wondering:
How can I shift to cleaner, more sustainable practices without starting over?
Will my clients grow with me as I evolve my business?
Is it possible to grow without burning out?
With the right tools, a clear roadmap, and meaningful support, you can make the shift confidently AND without sacrificing what you’ve built.
The Holistic Salon Academy is here to help you build a profitable, eco-conscious beauty business that attracts high-value clients,
implements sustainable practices, and increases your revenue.
Holistic Salon Academy:
The Framework to Creating a
Clean & Sustainable Beauty Business.
Whether you're just starting out with clean beauty or you're ready to scale your salon as a conscious leader, the Holistic Salon Academy is here to guide you through every step with clarity, purpose, and profit.
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
THE HSA IMPACT FLOW
At the heart of everything I teach is my signature framework, the HSA Impact Flow,
a proven method based on the 8 Stages for Building a Clean, Conscious, Profitable Salon that guide beauty professionals from curiosity to confident leadership.
This flow isn’t just theory, it’s the foundation behind every course, workshop, and private coaching session I offer.
Whether you’re working independently or leading a team, the 8 A’s walk you step by step through the real shifts that create lasting success.
No matter where you're starting, you're never stuck guessing the next step.
It’s time to build a salon that reflects who you are and where you're going.
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
THE HSA IMPACT FLOW
At the heart of everything I teach is my signature framework, the HSA Impact Flow, a proven method based on the
8 Stages for Building a Clean, Conscious, Profitable Salon that guide beauty professionals from curiosity to confident leadership.
This flow isn’t just theory, it’s the foundation behind every course, workshop, and private coaching session I offer.
Whether you’re working independently or leading a team, the 8 A’s walk you step by step through the real shifts that create lasting success.
No matter where you're starting, you're never stuck guessing the next step.
It’s time to build a salon that reflects who you are and where you're going.
Every Salon Journey Is Unique - And There’s a Path That Meets You Right Where You Are
Whether you're just starting to explore clean beauty or ready to lead your team with aligned purpose, the Holistic Salon Academy is built to support your evolution. With multiple learning paths designed for different stages of growth, you'll find exactly what you need to move forward with clarity, intention, and impact.
The HSA Pathway & Ways to Work With Me
The Clean Beauty Blueprint
A 90-day course to help you build a clean and sustainable beauty business.
This is your foundation for creating a salon that aligns with your values and supports your growth. Whether you're an independent stylist or part of a team, you’ll get the tools, clarity, and confidence to make clean, conscious choices that actually work for your business.
By the end of the course, you’ll have a clear understanding of what clean beauty really means, how to spot greenwashing, choose products that align with your values, and begin building a salon environment that feels aligned, intentional, and sustainable from the inside out.
The Conscious Leader
A 6-month program to grow a values-driven, system-supported salon that leads with purpose.
Designed for salon owners, team leaders, and solo-preneurs who already have a clean beauty foundation and are ready to lead with more clarity, intention, and impact. This is your next step toward sustainable leadership that supports both your mission and your bottom line.
By the end of this program, you’ll have a clear direction for your business, a team that’s aligned with your vision, and systems that support real growth without burning you out. You’ll step into your leadership role with confidence, attract clients who care about your values, and build a salon culture that inspires lasting success.
1:1 Consulting
Personalized support for salon owners ready to go deeper, get unstuck, and create aligned momentum.
Sometimes, you need more than a course. Get 1:1 coaching for salon owners and clean beauty professionals who are ready to move with clarity, confidence, and strategy.
Whether you're navigating a transition, hitting a plateau, or craving aligned growth, this is your space to get hands-on support tailored to your specific goals.
Together, you’ll work through mindset shifts, sustainability strategies, and business systems designed just for you.
This is deep, holistic business mentorship for salon professionals who are serious about evolving with intention.
Team Education & In-Salon Training
In-salon education to align, empower, and elevate.
If you're ready to lead lasting change from the inside out, this immersive experience brings the Holistic Salon Academy’s signature framework directly to your team. Through engaging workshops rooted in the 8 A’s of the HSA Impact Flow, your staff will learn how to embody clean beauty principles and become active participants in your salon’s mission.
Whether you're transitioning to more sustainable practices, building team alignment, or reshaping your leadership culture, this experience meets your team where they are and helps everyone rise together. Your staff will leave empowered, aligned, and ready to support a clean, conscious, and profitable salon environment.
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
WHY IT WORKS
The Holistic Salon Academy isn’t just another business course. This is a strategic, soul-aligned system that’s built by a salon owner, for salon owners and beauty pros. Every lesson is rooted in real-life experience and designed to meet you where you are, whether you're just beginning or ready to lead with impact.
Real-World Tested: These systems were created inside a working holistic salon and have helped dozens of salon professionals shift from burnout to balance, all while increasing revenue.
Built for Beauty Pros: I understand the unique challenges of this industry. This approach blends mindset, clean beauty education, team alignment, and client attraction in one cohesive journey.
Holistic from the Inside Out: You’ll do more than “go green”. You’ll rewire the way you think, lead, and show up in your business.
Clear, Actionable Steps: No fluff. Just proven frameworks, checklists, templates, and strategies that help you create meaningful change without getting overwhelmed.
More than just sustainability, it's also creating a salon that reflects your purpose, energizes your team, and attracts clients who value your mission.
Which Option Is Right For You?
Feature
The Clean Beauty Blueprint
The Conscious Leader
1-On-1 Coaching
Team Training
Format
Self-paced
Self-paced
Personalized
Personalized
Duration
90 Days
6 Months
Custom
Custom
Best For
Starters & Solo Stylists
Salon Owners & Leaders
Visionary Professionals
Salon Teams
Outcome
Clean Beauty Foundation
Leadership & Growth
Tailored Strategy
Team Alignment & Culture Shift
Areas of Focus
Ingredients, values, and standards
Systems, marketing, and leadership
Custom coaching for your goals
Salon-wide education on clean & sustainable practices
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
You don’t need a perfect plan, you just need the right starting point.
Choose the path that aligns with your current vision and goals, and let’s build your clean beauty business from the inside out!
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
You don’t need a perfect plan, you just need the right starting point.
Choose the path that aligns with your current vision and goals, and let’s build your clean beauty business from the inside out!
WHAT STUDENTS ARE SAYING
Now I offer holistic practices within my hairdressing and hair ceremonies, and I was really struggling. I was on my own, I didn't have any staff, any team, and any hairdressers that had also done what I was doing, I didn't really have any mentors to learn from until I found Jacquelyn, which made me feel so supported. The minute I started the course, I got busier. So it was so amazing watching the shifts that was happening, not just in my career and within the salon, but on a personal level. I got to understand my values on a deeper level and implement that change within my business and have stronger awareness around that. Now, these teachings are definitely nothing like I've ever been taught before, very future thinking, and I've been loving listening to my mind matrix and reprogramming my subconscious, which has transformed my life, not just my salon, and then also my clients' lives. So I would recommend anyone that's thinking about joining to just come on and join. It's so transformational. It's definitely like nothing else I've ever experienced, and the support has just been so ongoing and so beautiful and powerful.
- Samantha
"While there is a lot about holistic and sustainability practices, while I am not currently in a salon, it has helped me as a freelance artist, being able to look at different products and what I'm looking for as I still do bridal and some freelance stuff on the side. But it has helped me a lot in a leadership position. It has a lot of really great tools to help keep you organized and stay true to your mission and what you are currently working on in your mission, as well as helping learn and unlearn maybe some bad habits that I have, or just have kind of kept with the last four years of being in a more leadership and upper management position. So I'm really thankful for that, and it has given me a lot more confidence of where I'm at in my business and where I want to go. So if you are thinking about joining the Holistic Salon Academy, I would definitely recommend it, especially if you are looking to go the extra mile in your business, as well as being in a more, growing in a more holistic and sustainable experience."
- Hannah
So, as a business owner, number one, hiring one is extremely important and working with one, but more importantly, finding one that's truly aligned with your values and your goals is extremely important in the beauty industry. That's a whole different kind of kit and caboodle, so being able to work with Jacquelyn, someone who knows the ropes, who can give clear guidance and clarity in the holistic world, for so many things that I wasn't ready for yet, and really switching to sustainability and showing me how to do that clearly, was a game changer. So being able to be productive and feel fully supported and having the guidance was a complete win-win. So I highly recommend her. I tripled my business revenues in one year and outgrew to locations after working with Jacquelyn for six months. It was easy to expand my revenue streams, and now I can enjoy the life I'm creating."
- Rebekah
Your Journey Towards Holistic Success
Begins Here
In the world of salon ownership, knowing your identity is the key to success. Every thought leader in the beauty industry understands this fundamental truth. They have a clear, specific, and simple message that resonates with their audience. They have "niched down" into a specialized area of expertise that sets them apart.
So, the real question is:
Is it just a coincidence that all successful salon owners share this trait?
NO! It's about knowing your specific niche, communicating it effectively, and becoming the expert you aspire to be.
Because if you're like most salon owners today, the biggest obstacle holding your business back is the uncertainty surrounding your holistic identity:
Who do we serve?
Why not serve everyone?
What if someone's already doing what I want to do?
What if I choose the wrong holistic path?
What if I offer the wrong services to my clients?
Define Your Identity and Thrive
If you don't define your holistic salon identity, you'll remain lost in the crowd.
Staying invisible in this saturated market holds you back from reaching your full potential as a salon owner.
Successful salon owners, like top industry leaders, are known for something specific. They stand out because they’ve mastered their niche and built their business around it. And the same opportunity is waiting for you.
At the Holistic Salon Academy, we guide you to uncover your unique salon identity and specialization, so you can confidently position yourself as a sought-after expert in clean, sustainable, and holistic beauty.
Are you ready to define your holistic salon identity, discover your ideal audience, and specialize in sustainable beauty practices that align with your values? Now is the time to step out of the crowded market, get your team on board with your vision, and transform your marketing strategy for maximum impact.
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
Salon owners hold immense potential to positively impact the industry. We have the capability to reshape the entire landscape.
I've personally traveled the same challenging path that you find yourself on today, and it often felt like a lonely journey.
Entrepreneurship is already known to be a solitary road, but when you introduce innovative concepts like clean, green, and sustainable beauty practices, it can feel even more isolated. Through my own experiences, I've gained valuable insights, weathering both the highs and lows.
My aim is to extend the kind of support I wish I had received to salon owners and beauty professionals who are genuinely prepared to initiate this transformative journey. I'm eager to share the wealth of knowledge I've accumulated over the past decade in the industry.
Claim Your Holistic Transformation for Just $2,222
That’s a Total Value of over $6,222
BEST VALUE 2 months FREE
ONE-TIME PAYMENT OF
$2,222
12 month profit and impact plan for your business with a simple goal of creating a unique approach to your salon and 2-3xing your business
BONUS: 2025 PR Marketing Calendar Template
BONUS: 30 days of Slack support
BONUS: Visibility game plan PDF
BONUS: Organize a Content planning day PDF
BONUS: 3 LIVE Wealth Activations
PAY IN FULL + SAVE $2222
12 MONTHLY PAYMENTS OF
$222
12 month profit and impact plan for your business with a simple goal of creating a unique approach to your salon and
2-3xing your business
BONUS: 2024 PR Marketing Calendar Template
BONUS: Visibility game plan PDF
BONUS: 3 LIVE Wealth Activations
Claim Your Holistic Transformation for Just $1497
That’s a Total Value of over $6,222
BEST VALUE 2 Months FREE
ONE-TIME PAYMENT OF
$2222
12 month profit and impact plan for your business with a simple goal of creating a unique approach to your salon and 2-3xing your business
BONUS: 2024 PR Marketing Calendar Template
BONUS: 30 days of Voxer support
BONUS: Visibility game plan PDF
BONUS: Organize a Content planning day PDF
BONUS: 3 LIVE Wealth Activations
PAY IN FULL + SAVE $4725
BEST VALUE (SAVE $4317)
12 MONTHLY PAYMENTS OF
$222
12 month profit and impact plan for your business with a simple goal of creating a unique approach to your salon and
2-3xing your business
BONUS: 2024 PR Marketing Calendar Template
BONUS: 30 days of Voxer support
BONUS: Visibility game plan PDF
BONUS: Organize a Content planning day PDF
BONUS: 3 LIVE Wealth Activations
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
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