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Welcome to the heart of holistic beauty for salon owners. With over a decade of experience running a thriving holistic salon, we're here to make clean, green, and sustainable practices accessible. Join us in creating a profitable and impactful salon business that's eco-friendly and forward-thinking.

Unleashing the Power of Holistic Marketing: Taking Your Clean Beauty Salon Beyond Social Media

Unleashing the Power of Holistic Marketing: Taking Your Clean Beauty Salon Beyond Social Media

August 14, 20233 min read

“Embrace the holistic approach to success and revolutionize the way you promote your salon. Remember, marketing is not just about reaching people—it's about connecting with them, educating them, and providing real value across various channels .” - Jacquelyn Rodriguez


If you've been looking for effective ways to promote your clean beauty salon beyond the confines of social media, you're in the right place. This guide will help you to craft a powerful strategy to attract clients who appreciate your holistic approach to beauty. So, let's get started!

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It's common knowledge that social media is a key tool to build an audience and promote your business. However, does this mean it's the only tool at your disposal? Do all successful salon owners solely rely on social media to attract clients and grow their business? Perhaps it's time to consider an alternative approach.

Successful clean beauty salons with loyal followings often use a mix of offline and online strategies to create a strong presence and engage their audience. Why? Because their clients desire personal connections, experiences, and a sense of community that can't always be fulfilled via social media. Your salon has the power to deliver such an experience, nurturing not only the outward beauty but also the mind and spirit of your clients.

Yet, it's easy to get trapped into the cycle of solely relying on social media. This conventional approach might even leave you lost in the sea of competitors, barely making any progress over months, or even years. Instead, consider a more holistic, comprehensive marketing approach that goes beyond social media, where it plays an important, but not all-encompassing, role.

Before diving into the various marketing channels you could leverage, let's lay the groundwork for your holistic marketing ecosystem. The first step is to have a clear vision and mission statement for your salon. Consistency is key here – your messaging should resonate the same values across all platforms, including your website, Google My Business, Yelp, and social media channels. A consistent, unified message will enhance brand recognition and build trust among your audience.

Here are seven strategies to further extend your marketing reach:

Collaborations: Forge partnerships with local healers, wellness practitioners, and yoga studios. Joint events, workshops, or marketing campaigns can expand your reach.

Local Farmers Markets: Set up a booth to showcase your holistic products and services. Engage with attendees, offer mini-consultations, samples, or special offers to pique interest.

Business Networking: Join your local chamber of commerce or other business networking groups. Building relationships with fellow entrepreneurs can generate valuable referrals.

Educational Events: Position yourself as an expert in clean beauty by hosting workshops. Sharing knowledge on holistic practices and clean beauty products adds value and attracts an engaged audience.

Referral Program: Satisfied clients can be your best promoters. Implement a referral program that offers incentives for clients to spread the word about your salon.

Media Outreach: Approach local newspapers, magazines, and online publications with story pitches or articles on clean beauty and holistic practices. Media features can significantly boost your salon's visibility.

Virtual Platforms: Be a guest on podcasts or participate in virtual summits within the clean beauty, holistic wellness, or entrepreneurship realm. Sharing your insights can attract new clients and position you as an authority in the industry.

Don't feel overwhelmed by the plethora of strategies. Pick 2-3 that align with your brand and audience, and set specific goals for each. Develop a timeline, allocate resources, monitor effectiveness, and adjust your plan as needed. With a proactive approach and diversified marketing efforts, you'll create a holistic ecosystem that reaches far beyond social media.

Remember, the journey of creating a thriving holistic salon is one of continuous growth and adaptation. It's about creating genuine connections, educating your audience, and providing value through various channels. Embrace the holistic approach to success and revolutionize the way you promote your salon. And remember, we are here to support you every step of the way. Happy marketing!

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Jacquelyn Rodriguez

Jacquelyn Rodriguez The Clean Beauty Biz Coach.

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I am Jacquelyn Rodriguez a Holistic Salon Owner, founder of The Holistic Salon Academy, Certified Master Neuro-Coach, author, non-toxic cosmetic line owner and creator, energy healer, and podcast host. My first passion is to nurture my clients with green chemistry products and a salon dedicated to creating the most stylish looks using products, techniques, and packaging that has the least impact on the environment. Not too many people were doing this 15 years ago when I was creating an eco-friendly salon, so without a mentor or guide, I began a journey that led me into coaching. Today, while my salon business is growing, I am teaching other beauty business professionals how to create profit and freedom with my holistic salon academy.

Jacquelyn Rodriguez smiling holding a smudge stick and a hand over her heart.
Jacquelyn Rodriguez smiling holding a smudge stick and a hand over her heart.