The NEW business strategy for beauty professionals.
Discover how reducing the toxins in your salon can transform your business from a stressful and expensive habit into an impactful and profitable business.
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A personalized blueprint that outlines your unique path to success
Two decades of product and service research plus key beauty industry analytics you will use to design a more profitable business model
Education programs to use with clients and colleagues that will energize your business and build loyalty
A Marketing plan designed to attract your ideal clients, maintain key relationships, and establish your credibility in the community
Real transformation that gives you more money and time to enjoy the life you are building for you and your loved ones. Work less, live more!
How CLEAN is your business quiz
15 affirmations for the Enlightened Stylist
Facebook Community
Attract your ideal client meditation
Increase Profits by 30-50%
Establish Your Leadership and Credibility in the Community
Attract New Clients Each Week Without Gimmicky Marketing
Feel Healthier In AND Out of Your Business
Welcome to the heart of holistic beauty for salon owners. With over a decade of experience running a thriving holistic salon, we're here to make clean, green, and sustainable practices accessible. Join us in creating a profitable and impactful salon business that's eco-friendly and forward-thinking.
The Future of Holistic Beauty: Blending Energy Work & Sustainable Salon Practices
The beauty industry is evolving beyond aesthetics. Salon owners and stylists are embracing a more holistic approach that prioritizes well-being, sustainability, and energetic alignment. The traditional salon experience is shifting as more professionals recognize the power of blending clean beauty with energy work, creating transformative spaces for both clients and stylists alike.
This week I sat down with Samantha Tune, a holistic hairstylist, quantum coach, and energy healer, to discuss how salon owners can integrate wellness, sustainability, and energetic balance into their business model.
For many salon professionals, the journey toward holistic beauty starts with a desire to use cleaner, non-toxic products. However, true sustainability extends beyond product selection and requires a focus on creating an environment that nurtures both physical and emotional well-being.
Samantha’s experience highlights how salons can go beyond product swaps to offer an entirely new experience for clients. By incorporating practices such as Reiki, sound healing, and mindfulness into her services, Samantha transformed her salon into a space for deep healing and self-discovery.
"I started using vegan, ethical products early in my journey, but I realized holistic beauty is so much bigger than that. It's about energy, intention, and creating a space that uplifts both the stylist and the client."
Hairdressers often act as therapists for their clients, absorbing their emotions and stress without realizing it. This constant exchange of energy can lead to emotional fatigue and burnout. Recognizing this, Samantha began incorporating energy healing techniques into her practice, including:
✹ Reiki Healing: Infusing sessions with energy-balancing techniques to create a relaxing, rejuvenating experience.
✹ Sound Therapy: Using frequency-based healing tools to shift client energy.
✹ Hair Ceremonies: A ritualistic approach to haircuts that incorporates intention setting, breathwork, and guided meditations.
These additions not only improved the salon experience but also helped clients feel seen, heard, and energetically lighter after their appointments.
A common fear for salon owners transitioning to holistic beauty is losing existing clients. However, we want to emphasize that by showing up authentically and marketing the deeper value of their services, the right clients naturally find you.
"When you trust the process and align your business with your values, you’ll attract people who resonate with your mission. My clients now come to me because of the energy work, not just the haircut."
To build a brand that attracts aligned clients, consider:
✹ Sharing your mission: Talk about why holistic beauty matters to you.
✹ Educating your audience: Post about energy work, clean beauty, and self-care on social media.
✹ Showcasing behind-the-scenes: Let potential clients see the intention behind your services.
One of the biggest takeaways from Samantha’s journey is the importance of trusting the process. For many salon owners, making the leap into holistic beauty requires a mindset shift, including letting go of outdated business models and embracing a new way of operating.
"When I stopped forcing things and let go of what wasn’t aligned, everything changed. I started attracting the right opportunities, clients, and partnerships effortlessly."
If you’re feeling stuck in your business, start by asking yourself:
What aspects of my salon no longer feel aligned?
What values do I want my business to reflect?
How can I create a more intentional, healing space for my clients?
The rise of holistic beauty is shaping to be the future of the industry. Clients are seeking deeper connections, mindful experiences, and salons that align with their values. By embracing energy work, sustainability, and a conscious business model, salon owners can not only create a more fulfilling career but also make a meaningful impact on their community.
Ready to take the next step? Explore ways to integrate holistic beauty into your salon and watch as the right clients, opportunities, and success flow your way.
Are you a salon owner or beauty professional striving to create a thriving, eco-conscious beauty business? Join us on The Salon Owners Holistic Blueprint Podcast for a transformative journey where beauty meets sustainability, and salon
success is redefined.
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I am Jacquelyn Rodriguez a Holistic Salon Owner, founder of The Holistic Salon Academy, Certified Master Neuro-Coach, author, non-toxic cosmetic line owner and creator, energy healer, and podcast host. My first passion is to nurture my clients with green chemistry products and a salon dedicated to creating the most stylish looks using products, techniques, and packaging that has the least impact on the environment. Not too many people were doing this 15 years ago when I was creating an eco-friendly salon, so without a mentor or guide, I began a journey that led me into coaching. Today, while my salon business is growing, I am teaching other beauty business professionals how to create profit and freedom with my holistic salon academy.
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