As we step into 2025, I’m reflecting on some of the clean and sustainable products that have helped me elevate my clean beauty routine. These products align with my values of clean, holistic, and sustainable living while delivering incredible results. Whether you’re a salon owner or a beauty enthusiast, these picks are sure to inspire your own journey toward toxin-free beauty.

This post is not sponsored; I’ve purchased these products myself and have been using them for years.

Why Clean Beauty Matters

Switching to clean beauty products was a game-changer for my health and the environment. Traditional beauty products often contain harmful ingredients like aluminum, hormone disruptors, and synthetic fragrances, which can have long-term health implications. By choosing clean and sustainable options, you can nourish your body while minimizing your ecological footprint.

Let’s dive into my top picks for clean beauty in 2024!

1. Little Seed Farm Active Charcoal Deodorant

Switching to natural deodorants was one of the first steps in my clean beauty journey. After trying countless options, I found my holy grail: Little Seed Farm Active Charcoal Deodorant.

Why I Love It: This deodorant is baking soda-free (a lifesaver for sensitive skin) and comes in a cream formula with an easy-to-use applicator. The peppermint scent is refreshing, and it keeps me feeling clean and odor-free all day.

Pro Tip: When transitioning from traditional deodorants, detoxing your underarms is essential. Carry deodorant with you for touch-ups and use wipes to freshen up during the detox period.

2. Love + Be Well’s Watermelon Glow Serum & Nourishing Face Cream

Love + Be Well is a small, local brand with a big impact. Created by Natalie, who overcame health challenges to launch this line, her products are natural, effective, and eco-conscious.

Watermelon Glow Serum: Packed with aloe, hyaluronic acid, and watermelon hydrosol, this serum delivers intense hydration with a subtle shimmer.

Nourishing Face Cream: A rich, nutrient-dense cream that lasts forever. My favorite is the invigorating coffee and mint scent.

Both products come in zero-waste packaging, making them as kind to the planet as they are to your skin.

3. Zen Glow Serum by Rebecca Burson

This serum is my go-to for achieving a perfect glow. It’s made with grapeseed oil, rosehip seed oil, carrot seed oil, frankincense, and lemongrass essential oil.

Why I Love It: It leaves my skin looking plump, hydrated, and luminous. I layer it under my moisturizer and foundation for a dewy finish.

4. Ilia Super Serum Skin Tint

When it comes to foundation, I prefer a light, breathable formula that lets my skin shine through. The Ilia Super Serum Skin Tint checks all the boxes.

Features: Buildable coverage, SPF 40, and hyaluronic acid for added hydration.

Why It’s a Favorite: It’s lightweight, non-cakey, and gives my skin a natural glow.

5. Axiology Sustainable Makeup

For zero-waste makeup, Axiology is a standout. Their multi-purpose balms are perfect for lips, cheeks, and lids.

What Makes It Unique: The balm sticks come with minimal paper wrapping, making them 100% recyclable and waste-free.

My Favorite Shades: Nude Plum for a subtle, natural look and Cherry for a bold pop of color.

Shop my Axiology affiliate link!

6. Ilia Limitless Lash Mascara & FitGlow Beauty Plum Primer
When it comes to mascara, safety is a top priority for me—it’s one of the closest products to your eyes, and traditional formulas can be packed with harmful ingredients. Traditional mascaras often contain formaldehyde, parabens, coal tar dyes, and carbon black. These ingredients have been linked to allergies, irritation, and even heavy metal exposure. Both Ilia and FitGlow Beauty avoid these toxins, making them safe, effective, and better for your health.

Why I Love Them:

• FitGlow Beauty Plum Primer: This plum-toned primer enhances lash length and volume while providing a smooth base for mascara. It’s perfect for someone like me, who doesn’t have naturally long lashes.

• Ilia Limitless Lash Mascara: This clean mascara delivers incredible definition without clumping. The dual-sided brush is a game-changer: one side separates lashes, while the other ensures flawless application.

7. Suri Sustainable Electric Toothbrush
Finding a sustainable electric toothbrush felt like an impossible task until I discovered Suri.

Why I Love It: The brush heads are plant-based and recyclable through the brand’s mail-in program. It’s compact, lightweight, and charges for up to 30 days, eliminating bulky charging bases and frequent replacements.

Shop my Suri affiliate link!

8. Huppy Toothpaste Tablets
Ditching traditional toothpaste tubes was one of the simplest swaps I made for a more sustainable routine. Huppy’s toothpaste tablets are my go-to.

Why I Love Them: They come in a sleek, reusable aluminum jar and are shipped in biodegradable packaging. When you chew a tablet, it foams up just like regular toothpaste. Plus, it's free from unnecessary additives and packed with all the benefits of traditional toothpaste, without the waste.

Embrace Clean Beauty in 2025

These products have been staples in my routine, not just because they’re clean and sustainable, but because they truly work. As salon owners and beauty lovers, we have the power to choose products that reflect our values while delivering exceptional results.

Have you tried any of these products? Do you have your own clean beauty favorites?

For more tips on running a clean and holistic salon, subscribe to the Impactful Salon Owners Podcast, where I share strategies to grow and scale your business while staying true to your purpose.