The NEW business strategy for beauty professionals.
Discover how reducing the toxins in your salon can transform your business from a stressful and expensive habit into an impactful and profitable business.
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A personalized blueprint that outlines your unique path to success
Two decades of product and service research plus key beauty industry analytics you will use to design a more profitable business model
Education programs to use with clients and colleagues that will energize your business and build loyalty
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Attract New Clients Each Week Without Gimmicky Marketing
Feel Healthier In AND Out of Your Business
Welcome to the heart of holistic beauty for salon owners. With over a decade of experience running a thriving holistic salon, we're here to make clean, green, and sustainable practices accessible. Join us in creating a profitable and impactful salon business that's eco-friendly and forward-thinking.
Beyond Beauty: How Healing Services Can Boost Client Loyalty, Increase Revenue, and Transform Your Salon.
In today’s beauty industry, salons are evolving into more than just places for haircuts and color. They’re becoming holistic spaces for wellness, relaxation, and transformation. More and more clients are seeking services that go beyond aesthetics, looking for experiences that nurture their mind, body, and spirit.
My salon has seen firsthand how integrating healing services can deepen client relationships, create a unique salon experience, and even increase revenue, all while aligning with sustainable and clean beauty values.
So, how can adding wellness-focused services elevate your salon?
Traditional salon services focus on the external- hair, skin, and styling. But true beauty starts from within, and that’s where healing services come in. Clients today are prioritizing self-care, mindfulness, and overall well-being, making holistic beauty a natural extension of the salon experience.
By offering services that promote relaxation, energy balance, and stress relief, salons can create a safe, welcoming space that clients want to return to for hair maintenance AND a full-body reset.
At Enlightened Styles, we’ve seamlessly integrated healing modalities into our services to create a holistic beauty experience. Here are some ways we bring wellness into the salon:
✺ Vibrational Healing with Tibetan Singing Bowls - Our Soul Harmony Sessions use sound therapy to promote relaxation and energetic balance, helping clients leave feeling lighter, calmer, and more aligned.
✺ Ceremonial Haircuts - More than just a trim, this intentional, energy-shifting experience allows clients to release old energy, set new intentions, and embrace transformation both inside and out.
✺ Japanese Head Spa - A multi-sensory scalp and hair treatment that incorporates aromatherapy, scalp massage, and red light therapy to restore balance and promote well-being.
✺ Reiki & Energy Work - offer gentle energy healing practices that help clear stagnant energy, reduce stress, and encourage a sense of peace.
Adding wellness-focused services isn’t just about offering something different. It’s a strategic move that can benefit your salon in multiple ways:
✺ Stronger Client Loyalty - Clients return for more than just hair; they come back for the experience.
✺ Higher Revenue Potential - Healing add-ons and premium wellness services increase your average ticket price.
✺ Differentiation in a Competitive Market - Stand out by offering unique services that other salons don’t provide.
✺ Alignment with Clean & Sustainable Beauty - Holistic services naturally complement non-toxic, sustainable beauty practices, attracting conscious clients who care about their health and the planet.
If you’re thinking about integrating healing services into your salon, start small:
✺ Introduce add-ons - Offer sound therapy or guided scalp massages alongside existing treatments.
✺ Train your team - Help your stylists understand the power of holistic wellness and how it enhances client care.
✺ Educate your clients - Let them know why these services matter and how they can benefit from them.
✺ Create a sensory experience - Think soothing music, essential oils, and intentional touch to enhance relaxation.
Beauty really is about more than just looking good- it’s about feeling good. By integrating healing services, you can redefine what a salon experience can be, creating a space where clients can recharge, reconnect, and leave feeling truly renewed.
Are you a salon owner or beauty professional striving to create a thriving, eco-conscious beauty business? Join us on The Salon Owners Holistic Blueprint Podcast for a transformative journey where beauty meets sustainability, and salon
success is redefined.
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I am Jacquelyn Rodriguez a Holistic Salon Owner, founder of The Holistic Salon Academy, Certified Master Neuro-Coach, author, non-toxic cosmetic line owner and creator, energy healer, and podcast host. My first passion is to nurture my clients with green chemistry products and a salon dedicated to creating the most stylish looks using products, techniques, and packaging that has the least impact on the environment. Not too many people were doing this 15 years ago when I was creating an eco-friendly salon, so without a mentor or guide, I began a journey that led me into coaching. Today, while my salon business is growing, I am teaching other beauty business professionals how to create profit and freedom with my holistic salon academy.
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