Can Sustainability Be the Key to Your Salon's Growth? S2 EP46
"If you don't start incorporating holistic and sustainable practices now, you really could risk falling behind."– Jacquelyn Rodriguez
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Can Sustainability Be the Key to Your Salon's Growth?
Is your salon keeping up, or are you feeling like you're falling behind in this ever-evolving beauty industry? You know, it's easy to get caught up in the latest hair color trends or new styling techniques, but what if I told you one of the most powerful changes you can make for your salon has nothing to do with hair? It’s all about sustainability.
In my latest podcast episode, I talk about the huge impact holistic and sustainable practices can have on your salon’s growth. Trust me, I know what you're thinking – going green sounds overwhelming, or maybe even expensive. I had those same worries when I started this journey. But let me tell you, adopting these practices didn’t just set my salon apart, it took my business to new heights!
Why Go Green?
Today’s clients are more eco-conscious than ever. They want to support businesses that reflect their values, and if you can show them you’re serious about sustainability, you’ll do more than just meet their expectations—you’ll exceed them. This isn't just about feeling good; it's about building trust, attracting loyal, like-minded clients, and even cutting costs over time. Plus, creating a healthier environment for your team and clients is always a win.
The Challenges
I get it—making the switch to sustainable practices can feel like a lot. I’ve been there, facing that fear of the unknown. How do you change products? Will your clients get it? What if it doesn’t pay off? It’s easy to let those doubts stop you. But here’s the thing: you don’t have to do it all at once. Small, manageable steps can lead to huge changes. Start with what feels most important to you.
Where Do You Start?
For me, the first step was figuring out what I cared about most. Is it clean ingredients, creating a more holistic experience, or focusing on reducing waste? Once I nailed that down, I looked at what I was already doing and started to make simple swaps. If clean ingredients are important to you, start by looking at the products you're using. Take a close look at those labels and start researching healthier, cleaner options.
Tools and Resources
To make things easier, I recommend tools like the Switch Naturals app or the EWG website. They’re amazing resources to help you identify harmful ingredients and find safer alternatives. I also swear by creating a 90-day roadmap. That way, you can tackle the transition at your own pace, without feeling overwhelmed.
Join the Movement
If you’re ready to level up your salon, I’ve got something special for you. I’m offering free access to the first module of my Holistic Salon Academy. In this module, I walk you through how to create your own personalized roadmap to meet your sustainability goals. This is your chance to start making real, impactful changes—without the guesswork.
By embracing sustainability and holistic practices, you can transform your salon into a place of purpose, profit, and peace. Don’t let fear hold you back. Start small, stay consistent, and watch your business thrive. And if you need more inspiration or actionable tips, check out the latest podcast episode—it’s packed with insights to get you started.
If you're not already following me on Instagram, come say hi over at @CleanBeautyBizCoach! I love connecting with fellow salon owners and hearing about your journey toward a more sustainable beauty business.
Ready to dive deeper? Join the waitlist for the Holistic Salon Academy and get access to all the tools and resources you need to transform your business. I can’t wait to see the amazing impact you’ll create!
